In today’s world of commerce, companies ignore the strategic potential of information
technology at their peril. Companies in literally every industry need to consider how—not whether—to use IT as part of a business model that will allow them to thrive and grow. Not implementing IT as an integral part of a path forward will doom most companies to stagnation, decline and eventual extinction.
Business use of technology is evolving faster now than at any point in the last decade. Internet use has moved way beyond email and websites and into the realms of social networks and externally-hosted software services accessed across the Internet (often referred to as cloud computing).